Watch the video of the BCGE Asian Desk conference: The luxury industry and the health crisis: What are the challenges?
How is the luxury industry being reinvented in Asia in the current health situation? What are the challenges? Listen to the discussions of the panel of experts!
As part of its mission to contribute to the development of the economy of Geneva and its region, BCGE has set up the "BCGE Asian Desk" forum for entrepreneurs interested in Asia to share their experiences and methods.
At its digital conference on 20 January, BCGE brought together a panel of experts to discuss how the luxury industry has changed its business model in Asia, particularly in western China, where 80% of the "hard luxury" clientèle resides.
Although luxury is associated with exclusivity, luxury brands have managed to adapt by offering a new customer experience through online retail. The objective is to find a complementarity between physical and digital points of sale.
Speakers: Blaise Goetschin, CEO (BCGE), Valérie Lemaigre, Chief Economist (BCGE), Michael L.Friedman, Head of complications (Audemars Piguet), Alexandre Wehrlin, Managing Director (EBS Geneva) and Danni Liu, Founding Partner (iBlue Communications).
From left to right: Mickael L. Friedman, Valérie Lemaigre, Blaise Goetschin, Alexandre Wehrlin, and live from China: Danni Liu)