Grand-Saconnex: a brand new branch
Banque Cantonale de Genève today inaugurated its new branch in the centre of the City of Grand-Saconnex.
Mr Laurent Jimaja, Mayor of the City of Grand-Saconnex, and Mr Blaise Goetschin, CEO of BCGE, each gave a short speech at the inauguration, which was held in accordance with health constraints, before proceeding, in the company of Prof. Gilbert Prost, Chairman of the Board of Directors, to the traditional ribbon-cutting ceremony. This ceremony was an opportunity to remind companies and individuals of the importance of the cantonal bank's role in the regional economy.
Consistent with its mission, BCGE continues to invest in a personalised local banking service, with a dense network of branches and ATMs in Geneva - the largest in the Canton. The branches are gradually being redesigned to create a place where it is possible to have confidential exchanges with clients and where digital platforms are also made available to them.
The transformation of the Grand-Saconnex branch is part of this process of modernising BCGE's reception and advisory infrastructure. Since the spring of 2020, clients have been able to discover a branch that combines comfort, contemporary design and technology. New areas have been designed to provide high-quality services; in particular, autonomous access to everyday banking services thanks to a secure multimedia area. A client adviser is available to assist clients in using these tools. The meeting rooms are comfortable and offer state-of-the-art technology.
"Banking remains a predominantly human activity. BankTechs are developing rapidly, which is transforming many operating modes. However, this change in the banking industry must not let us forget what is essential: the quality of content and dialogue between people. We are committed to digitising while maintaining human contact. Each of our clients must know their banker. Access to their banker must be quick and privileged. The transformation of our branches is a natural extension of this philosophy", says CEO Blaise Goetschin.