Always close by: a new BCGE tram on the rails!

This summer 2024, a new tram decked in BCGE’s colours is circulating through Geneva’s neighbourhoods and municipalities!

“On a grandi dans le même quartier” (We grew up in the same neighbourhood). A new tram decked in BCGE’s colours has recently started running through Geneva’s neighbourhoods and municipalities, conveying the Bank’s principles of client proximity, simplicity, flexibility and security, as demonstrated by the Bank throughout its wide network of branches.

The new tram has been circulating through Geneva’s neighbourhoods since 17 June and will be on display all summer. The design of intersecting lines symbolises the BCGE branch network, with the lines converging both at the Bank’s physical branches and its online services as an expression of the numerous points of contact for clients.

With its 21 branches, BCGE is always within reach of Geneva’s residents. The branches serve as meeting places, enabling personalised and in-depth exchanges which foster the best solutions.

The Bank offers its clients numerous digital options that are available to them 24/7, wherever they may be. BCGE is committed to keeping the highest levels of security a priority and to digitalising its services so that its clients will always find the Bank close at hand.

BCGE is a bank that is strongly committed to technological progress and human values, open to the world, and firmly rooted in the region, offering cutting-edge advice and expertise.